Product-Led Growth Enablement

Turn your product into your best acquisition, retention, and revenue engine.

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Why Product-Led Growth?

Product-led growth (PLG) isn’t just a trend—it’s a strategy. When done right, PLG turns your product into a self-sustaining growth loop. Users discover, onboard, and find value—before ever speaking to sales. Done wrong, it becomes a disconnected experiment with unclear impact.

We help teams go beyond the hype and embed PLG as a repeatable, measurable capability across your product and business. Whether you’re starting from scratch or levelling up an existing model, we’ll help you make your product work harder—for growth, activation, and scale.

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What We Offer

PLG Readiness Assessment
We evaluate your product, customer journey, data maturity, and internal alignment to identify how ready you are to adopt PLG—or scale it up. You’ll get a clear view of strengths, gaps, and where to focus first.

Growth Loop & Funnel Mapping
We map the key moments in your user journey—from acquisition to activation, engagement, and expansion. Then we identify friction points and opportunities for improvement—based on data, behaviour, and business goals.

Onboarding & Activation Design
We design and optimise onboarding experiences that help users reach their first ‘Aha!’ moment fast—turning curiosity into habit, and habit into value.

Experimentation & Growth Rituals
We help you set up lean, test-driven practices to rapidly iterate on PLG experiments—aligning product, marketing, sales, and customer success around measurable outcomes.

Pricing, Packaging & Monetisation Strategy
We work with product and commercial teams to align pricing and packaging to actual product usage and value—whether you're introducing free tiers, usage-based models, or self-serve upgrades.

Org Design for PLG
We support your team structure, data flows, and ways of working to ensure PLG isn't just a side project—it’s embedded into how the company operates.

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How We Work

We meet you where you are. Whether you're testing a free tier, struggling with user drop-off, or trying to shift from sales-led to product-led, we design the right intervention for your goals.

Engagement formats include:

  • PLG Discovery Sprint (3–4 weeks)
    A fast diagnostic and opportunity map across product, data, and growth loops—with tactical recommendations and a prioritised action plan.

  • Hands-On PLG Enablement (6–12 weeks)
    We work alongside your teams to build and launch core PLG initiatives—onboarding flows, experiments, usage insights, self-serve journeys, and more.

  • Fractional PLG Leadership
    Short-term leadership support to drive product-led motion while your team scales or transitions into new growth models.

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Outcomes You Can Expect

  • Higher conversion from sign-up to active user

  • Improved user onboarding and time-to-value

  • Clearer visibility into usage patterns and drop-off points

  • Increased self-serve upgrades and expansion revenue

  • Cross-functional alignment around growth

  • A repeatable, data-informed PLG practice