Product Strategy

Why Product Strategy Matters

Whether you're operating in a crowded or overlooked market, building the right product matters more than simply building a good one. Startups looking for product-market fit and established businesses pursuing growth both rely on a clear, considered product strategy to guide their decisions.

Our Product Strategy Advisory helps define that direction—using every available input to shape a focused, actionable strategy. We help you set priorities, validate ideas faster, and make confident investment calls.

Already have a strategy in place? We’ll stress-test it against today’s market realities and your internal capabilities—ensuring it’s still fit for purpose.

All while keeping stakeholders aligned and accelerating your path to value.

How we do it

We recognise that one size does not fit all, indeed every business is unique. We will customise our approach and plug in to existing understanding and strategy:

Market Opportunity Assessment

  • Industry and trend analysis

  • Competitive landscape mapping

  • Customer needs and pain point discovery

  • TAM/SAM/SOM and segmentation strategy

Vision, Mission & Product Positioning

  • Defining or refining your product vision

  • Crafting compelling product missions and narratives

  • Positioning and differentiation strategies

  • Aligning vision with business goals

Product Portfolio Strategy

  • Rationalising existing products or services

  • Identifying portfolio gaps and expansion opportunities

  • Sunset planning for underperforming offerings

  • Build / buy / partner assessments

Roadmap Development & Prioritisation

  • Outcome-driven roadmapping

  • Feature and initiative prioritisation frameworks

  • Balanced innovation vs. iteration plans

  • Stakeholder engagement and alignment

Product-Market Fit & Validation

  • Hypothesis testing and MVP scoping

  • Rapid experiment design and validation

  • Customer feedback loop setup

  • Fit-gap analysis against market needs

A small plant sprouting through a sandy surface with a blurred background.

Our Approach

We combine strategic frameworks with hands-on collaboration. Expect actionable insights, not just decks or a regurgitation of known facts

  • Collaborative workshops

  • Data-informed recommendations

  • Real-world product leadership experience

  • Fast, lean, and tailored to your context

Who It's For

  • Founders and startups preparing to scale

  • Enterprises shifting to product-led models

  • CPOs and Heads of Product needing outside-in validation

  • M&A teams assessing product viability or integration paths

Get Started

Whether you're launching something new or recalibrating a mature portfolio, we’ll help you build with clarity and conviction.