M&A Product Due Dilligence

Confident investment decisions backed by product clarity.

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In any acquisition, understanding the product is critical — not just what it does, but how it scales, how defensible it is, and what’s really under the hood. Our M&A Product Due Diligence service delivers a fast, focused evaluation of the product's true value, risks, and future potential — empowering smarter decisions pre- or post-term sheet.

We work with investors, PE firms, and corporate acquirers to de-risk product-led transactions by answering the essential question: "Is this product worth backing?"

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Key Questions We Answer

  • Is the product vision aligned with market trends and buyer needs?

  • Is the current product scalable and fit for growth?

  • Is the tech stack a modern enabler or a legacy liability?

  • How strong is the product team, roadmap, and process discipline?

  • What is the defensibility of the IP, and how easy would this be to replicate?

  • Are there material risks or blockers to growth?

  • What are the post-acquisition product opportunities?

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Core Focus Areas

Product-Market Fit & Competitive Positioning

  • Assessment of core value proposition

  • Differentiation in the market

  • Customer adoption and feedback trends

Product Strategy & Roadmap

  • Vision alignment and clarity

  • Prioritisation and focus

  • Innovation capability and responsiveness

Team & Culture

  • Strength and structure of the product and engineering teams

  • Product development methodology and culture

  • Leadership capability and succession risk

Processes & Tooling

  • Product lifecycle and governance

  • Roadmap planning and tracking

  • Customer feedback loops and data usage

Risk & Opportunity Analysis

  • Identification of red flags and integration risks

  • Near-term roadmap execution confidence

  • Quick wins and longer-term value unlocks

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Engagement Models

1. Rapid Red Flag Review (1–2 weeks)

For early-stage interest or LOI-stage reviews. Focused on surfacing critical risks and deal-breakers.

2. Full Product Due Diligence (3–4 weeks)

Comprehensive deep-dive into product, tech, team, and strategy. Includes stakeholder interviews, tech stack analysis, and value-creation assessment.

3. Post-Acquisition Product Audit (4–6 weeks)

Ideal for Day 100 planning. Focuses on integration opportunities, roadmap alignment, and team capability building.

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Deliverables

  • Executive Summary with Red/Amber/Green risk categories

  • Product SWOT Analysis

  • Scalable Growth Potential Matrix

  • Tech Stack Overview & Risk Heatmap

  • Talent Assessment & Org Design Commentary

  • Opportunity Playbook (Post-deal growth levers)

  • Verbal and written walkthrough with Q&A

Why Us

  • Deep experience across B2B, SaaS, marketplaces, and platform businesses

  • Led product at both acquirer and target companies

  • Practitioner-first approach — grounded, real-world, and commercially relevant

  • Independent, impartial, and focused on long-term value creation